Case Study: Website Design

As a lead, I participated in several collaborative efforts for redesigns and total branding solutions. Whereas a company may have several sites that differ with primary demographic information - this case utilized two sites for its primary presence. Both sites utilize a custom store locator system that I developed. The store locator integrates with Google’s mapping system in order to provide website viewers access to store location information. The website uses a custom built user profiling system as well, lending tools to viewers to track their closest stores and manage their website and email preferences. Both sites are also tied into a custom broadcast mail application and a custom employment application system.

All materials in use for the website are also reintroduced in broadcast mails that are sent to the audience, based on individual preferences. By combining a clear and concise look and feel within the multiple sites, a presence is put forward that provides consistency and reduces alienation.

top: home page variants
left bottom: search and results views of the store locator
bottom right: user profiling system